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An in-depth one or two day bespoke course that covers all aspects of the press, radio and television media. This course has a strong practical
emphasis, using realistic scenarios, so you will have plenty of opportunities to perfect your media relations and interview techniques.
It covers:
- What makes a news story and why
- How reporters gather information
- Conveying key messages
- How to use creative quotes and sound bites
- Speaking on and off the record
- One-to-one radio interviews and feedback
- Do's and Don'ts for television
- Coping with challenging questions
- Handling a crisis
- Being door stepped
- One-to-one television interviews and feedback
- Down the line (remote studio) television interviews and feedback
- One-plus-two television interviews and feedback (optional)
- Press release writing (optional)
All
delegates receive full notes, a certificate and personal DVD
copies of their interviews when training is completed.
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