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Now more than ever there are more column inches and airtime
to fill as the number of media outlets increase.
Not wanting to be caught off guard, successful companies and
organisations are taking a realistic approach to the media's
presence and influence.
The only way of ensuring directors and spokespeople effectively
deal with the press, without risking hard earned reputations,
is with professional media training.
It is also worth comparing the advantage of a three-minute interview
on prime time television with the cost of a thirty second TV
commercial. Unlike an advertising campaign, a well-executed
media encounter is free, authoritative and credible.
Mediapro's bespoke media training will teach you how and when
to target specific media outlets for coverage. And because
our courses have a strong practical emphasis, using realistic
scenarios, you will have plenty of opportunities to perfect
your media management and interview techniques.
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