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Book before they go!
Just six spaces are left for July’s Press Release
Workshop. It’s being held on Thursday the 24th
at Broadland District Council. To confirm your space,
go to
www.broadland.gov.uk/trainingcourses or
contact the council’s Business Support Officer Jacqui
Raines on 01603 430449 or jacqui.raines@broadland.gov.uk.
Learn how to confidently write press releases that will
be taken seriously by news reporters. The workshop is
designed and run by Mediapro journalists who
regularly decide
whether to follow up or bin dozens of press releases. Find out why they prefer to deal with you direct
rather than via a PR agency.
If you’ve got positive, genuine news that you want
newspaper, radio and television reporters to know about,
this is the course for you.
Duration:
One-day course.
Equipment:
No equipment is necessary, pens and paper are supplied.
However, if you have a laptop and prefer typing directly
into it, please feel free to bring it along.
It’s important that you come armed with a couple of
strong story ideas that can be used as a basis for your
draft press release/s. It’s also helpful if you can
bring anything that illustrates what your business does,
for example: product samples, leaflets, photos and/or
newspaper clippings.
Lunch provided:
Free lunch the council’s restaurant. Refreshments
available throughout the day.
Course Content:
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What makes a news story.
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How today’s reporters gather news.
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The importance of understanding how press, radio and
TV newsrooms work (including internet output) and
their deadlines.
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Press Release top tips, do’s and don’ts, page
layout.
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Creative quotes and clever photo ideas.
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Follow up - how to increase the chances of your
press releases being used.
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What you can do to avoid being misquoted.
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How to establish a positive ongoing rapport with
reporters.
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Handling a crisis and when to issue statements.
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Drafting your own press release/s.
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Preparing for press and radio interviews (optional).
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Conveying key messages when being interviewed.
You will leave the workshop with your own usable press
release/s draft, comprehensive notes, an up to date
media contact list and the confidence to continue
writing your own dynamic press releases.
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